Niche marketing - narrowing down the target audience and focusing on a smaller target zone is the easiest and surest way to reach that audience. Doing search engine optimizarion for a niche market is less competitive thus producing more effective results more quickly than a non-specific market. .Many times niche marketing is just what is needed to really jump start youe web campaign and get noticed. We currentley have three websites, all focused on different markets. LuLu Wow which is focused on web design and marketing for women, or those targeting a female web audience, Unique Madness primarily focuses on website design and SEO for the region of Florida, and Sarasota Web Designer for Sarasota and the surrounding area. Understanding and defining your market is the first step to having a visible website.
1 response so far ↓
mindscapeweb // October 15, 2007 at 9:03 pm
Great post! It is amazing how little thought and planning actually goes into web development. Most companies simply say “I want a website” but don’t take the time to identify who they are trying to reach…and most web development companies forget to ask.
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